India, May 13 -- LuLu Hypermarket, through its loyalty programme LuLu Happiness, has announced a partnership with KrisFlyer, the lifestyle rewards programme of the Singapore Airlines Group. The partnership enables LuLu Happiness members to convert their Smile points into KrisFlyer miles, seamlessly linking everyday retail spend with global travel rewards.
This collaboration brings together two strong consumer ecosystems-retail and aviation-to deliver greater value, flexibility, and aspiration to customers across India.
From Everyday Purchases to Aspirational Journeys
LuLu Happiness members earn Smile points across daily shopping categories including groceries, fashion, electronics, and lifestyle essentials. With the introduction of KrisF...