India, July 2 -- The Indian Institute of Management Jammu conducted an intellectually stimulating second day (02nd July 2026) of the 13th AIM-AMA Sheth Foundation Doctoral Consortium reaffirming its position as a global hub for cutting-edge marketing research and academic excellence. The day featured an exceptional lineup of internationally acclaimed scholars, editors, and researchers who engaged doctoral scholars in insightful discussions on emerging paradigms in marketing, artificial intelligence, consumer behaviour, public policy, digital transformation, and theory development.The Meet the Editors, Masterclass, and Global Cafe sessions were graced by distinguished academicians, Prof. Jabir Ali, Dean Faculty and Research; Prof. Nitin Upad...