India, June 24 -- Atomberg Technologies has launched India's first Pincode-Level Water Quality Intelligence Tool, a free consumer resource designed to help households understand the quality of water in their neighbourhood before deciding which purifier to buy. The launch comes exactly one year after Atomberg entered the water purifier category with Intellon and marks a larger shift in the company's approach from being a product manufacturer to becoming a category disruptor focused on transparency, data and consumer education.
For most Indian households, purchasing a water purifier is a significant decision, often involving a spend of Rs.15,000 to Rs.30,000, but made with limited visibility into the actual quality of water being consumed. C...