ZEE5's FIFA World Cup Gamble All Set For Litmus Test
India, June 10 -- Indian football fans were worried till just a few days ago that the 2026 FIFA World Cup might just be forced to skip the country.
With broadcasting rights not allocated till the last moment, there was plenty of uncertainty on whether the world's biggest sporting event would be streamed and broadcast in India.
The uncertainty stemmed from a prolonged standoff between FIFA and Indian broadcasters, with a significant gap between the price FIFA was seeking and what broadcasters were willing to pay.
The bid for JioHotstar, India's go-to destination for sports streaming, was rejected and SonyLIV chose not to bid, which left Zee as pretty much the only contender.
The media giant has now secured both the television and digit...
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