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Lifestyle Brands Walk The Premium Tightrope

India, Sept. 22 -- Imagine a customer walking into a premium lifestyle store to buy a vase, but leaving with a dinner set, tableware, candles, and a few other pieces of decor for their living room. A ... Read More


The UPI Shake-Up Begins

India, Sept. 20 -- A customer scans a QR code at a neighbourhood shop, enters a passcode and the payment is done. Similarly, a wholesaler pays a supplier, friends split a dinner bill, and consumers bu... Read More


RentoMojo's Post-IPO Test: Can The Flywheel Keep Going?

India, Sept. 14 -- One blockbuster listing after another is keeping India's startup IPO market buzzing. After Shiprocket's strong debut last month, ESDS extended its post-listing rally for the sixth c... Read More


Flipkart's Next Video Commerce Bet: Microdramas

India, Sept. 6 -- What if the next thing you buy on Flipkart starts with a love story, a cliffhanger or a 90-second drama? The ecommerce giant is betting that entertainment could become the next leg o... Read More


How Zeelab Is Turning Its Affordable Pharma Play Into A Rs.200 Cr Business

India, Sept. 6 -- For most consumer businesses, a lower price is a unique selling proposition (USP). But for Zeelab Pharmacy founder and CEO Rohit Mukul, it is a more fundamental need and a way to cor... Read More


Simple Energy Catches The Mass-Market Wave

India, Sept. 3 -- After years of chasing premium and performance-focused buyers, EV startups are now setting their sights on the mass market. While EV startups initially built their propositions aroun... Read More


Purple Style Labs Asks For A Luxury Premium

India, Aug. 31 -- Purple Style Labs, the parent company of luxury-fashion platform Pernia's Pop-Up Shop (PPUS), is heading to the public markets. The The initial public offering (IPO) will launch on A... Read More


Supertails Has Built The Pet-Care Ecosystem, But Can It Make The Economics Work?

India, Aug. 25 -- India's pet care ecosystem is undergoing a structural shift. What was once a fragmented market dominated by neighbourhood pet stores, a limited number of veterinary clinics, and impo... Read More


Beyond The Shiprocket IPO Takeoff

India, Aug. 24 -- Last week, Shiprocket made a flying start on the bourses, with its stock opening at Rs.131 on the NSE, 35.1% above its Rs.97 issue price. On the BSE, it debuted at a premium of 33.51... Read More


India's Microdrama Boom Is Here, But Can The Unit Economics Work?

India, Aug. 20 -- With short-form content everywhere, a three-hour movie now feels like a commitment. That is where microdramas have entered the picture. Think of microdramas as an evolved version of... Read More