India, Aug. 4 -- Running out of pooja samagri just before an aarti is no longer the household crisis it once was. The missing camphor, flowers or diya can now arrive at your doorstep within minutes. A gemstone recommended during an online astrology consultation can be bought before the call is over. Even prasad and blessed products can travel from a temple to a devotee living in another city or country without any hassle.

Thanks to the rising bandwagon of 900+ new-age D2C brands, such as Phool, Astroyogi, Japam, Sri Mandir and Vama, among others, the Indian spiritual or faith commerce ecosystem has come a long way over the past decade.

For decades, VCs found it difficult to invest in faith commerce. This is because the market was largel...