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Inside VAHDAM's Rs.1,000 Cr Bet To Become India's Next Wellness Giant

India, July 23 -- Most Indian consumer-facing startups follow a familiar playbook: build a brand at home, find product-market fit, scale across India and then look overseas for growth. Global wellness... Read More


The End Of The ROAS Era In D2C?

India, July 21 -- For over a decade, the D2C playbook was built on a simple premise: buy attention on Meta and Google, acquire customers at scale, and optimise using clear performance metrics such as ... Read More


How PhonePe Makes Money: UPI, Loans, Merchants & More

India, July 10 -- For the everyday Indian, PhonePe is just a free UPI app. One rarely pays anything extra to PhonePe for splitting a dinner bill with friends, phone recharges, or even paying the neigh... Read More


Chocolate Finds Its D2C Sweet Spot

India, July 7 -- In June 2026, Manam Chocolate raised a $9 Mn Series A round. This marked a notable move in India's consumer startup ecosystem: investors seemingly interested in the unconventional cat... Read More


The Battle For India's Kirana Stores Has Begun

India, June 23 -- India's kirana stores are suddenly in demand. Over the past few months, Meesho acquired Kirana Club; Udaan acquired ShopKirana; and Jumbotail doubled down on kirana-focused infrastr... Read More


Intimate Care Economy's Renaissance

India, June 16 -- Earlier this year, intimate care startup Ugees partnered with premium innerwear brand Krvvy. Around the same time, menstrual hygiene startup HealthFab raised Rs.20 Cr from Atomic Cap... Read More


How The Wagh Bakri Group's Fifth Generation Took This Century-Old Tea Brand Into The Digital Age

India, June 7 -- In 2016, the century-old Wagh Bakri Tea Group, incorporated in 1919, couldn't ignore the power of the internet and decided to dip its toe into digital commerce. The plan was simple: a... Read More


AI Startup TrueFan Raises $10 Mn To Enter New Markets

India, June 4 -- Gurugram-based enterprise AI startup TrueFan AI has raised $10 Mn (about Rs.96 Cr) in its Series A funding round led by Baring Private Equity Partners India and Z3Partners. IAN Alpha ... Read More


D2C Goes On A Short Break

India, June 2 -- Open Zepto, Blinkit, or Swiggy Instamart right now, and you'll notice something unusual. Instead of pushing everyday essentials, these platforms are surfacing "Summer Mall," "Vacation... Read More


India Must Move from Being an AI Consumer to an AI Producer: InMobi's Mohit Saxena

India, May 28 -- India's AI market is projected to expand 5.3X over the next five years, reaching $126 Bn by 2030. However, the road ahead is still long, and India remains far behind in AI, according ... Read More