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India's Swiss Watch Challengers

India, May 19 -- On April 10, the Prime Minister was spotted wearing a wristwatch adorned with a tiger motif that immediately drew the attention of watch enthusiasts in India - not for its price tag o... Read More


New Rules For The Baby Food Aisle

India, May 12 -- Picture this: It's 8 AM in a Mumbai apartment. A working couple is juggling a screaming pressure cooker, an endless stream of Slack notifications, and a Zoom call that could have been... Read More


The Era Of Micro-Vertical Marketplaces

India, May 5 -- If you've been scrolling through shopping apps lately, you've probably noticed that something has changed on many platforms. There is less noise, and you do not have to scroll as much.... Read More


The Silver Snacking Surge

India, April 28 -- Picture this: It's 4 PM on a Wednesday, and a 48-year-old professional in Gurgaon is scrolling through Blinkit while wrapping up work calls. Added in the person's shopping cart are ... Read More


Repair, Resell, Relove: India's Circular Fashion Era

India, April 21 -- A few years ago, circular fashion was a niche buzzword whispered at sustainability conferences and tucked into Instagram captions of a few. Today, it has made its way into Indian wa... Read More


Gourmet On The Pet Plate

India, April 14 -- Picture a sweltering Delhi evening: a young professional is busy preparing dinner while her golden retriever watches her with hopeful eyes. She reaches for pet food, but instead of ... Read More


Long Game Begins For Furniture Ecommerce

India, April 7 -- India's furniture ecommerce market has moved from experimentation and execution to consolidation. The IPO pipeline reflects this change. In the last four months, Wakefit went public... Read More


Decoding Neeru's Rs.500 Cr Omnichannel Ethnic Wear Play

India, March 3 -- In 2020, Hyderabad-based Neeru's was on a strong growth trajectory. The women's ethnic wear brand, built over four decades, had reached an annual run rate of INR 100-150 Cr. It was g... Read More