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The Festive Delivery Squeeze

India, Sept. 1 -- Festive shopping has always involved some last-minute panic. A forgotten gift, an extra box of sweets or a beauty order placed days before Diwali can still be rescued by ecommerce, b... Read More


Men's Ethnic Wear Gets Its Second Wave

India, Aug. 25 -- For decades, the average Indian man's festive wardrobe was simple. One dependable kurta that was worn for Diwali, family functions, office celebrations and the odd festive ceremony o... Read More


Festive Ecommerce: The Battle Beyond The Checkout

India, Aug. 18 -- In last week's edition of The Checkout, we explored how efficient dark store management will be central to quick commerce platforms' festive season sales strategies. Therefore, this ... Read More


Can Zepto's Revenue Engine Outrun Quick Commerce Costs?

India, Aug. 14 -- In 2021, when much of India was still getting used to ordering groceries online, two teenage Stanford dropouts, Aadit Palicha and Kaivalya Vohra, entered the market with a propositio... Read More


Inside Dark Store Festive Stock Up Strategy

India, Aug. 11 -- August is here, and India's biggest shopping months are just around the corner. From Raksha Bandhan and Ganesh Chaturthi to Navratri, Dussehra, Dhanteras and Diwali, the festive cale... Read More


The Next Frontier For Faith Commerce

India, Aug. 4 -- Running out of pooja samagri just before an aarti is no longer the household crisis it once was. The missing camphor, flowers or diya can now arrive at your doorstep within minutes. A... Read More


Fashion Commerce Finds Its Plus-Size Fit

India, July 28 -- For years, extended-size fashion in India has been limited to a separate section, a handful of styles or basic XXL-and-above clothing. The result is often a poor shopping experience.... Read More


Inside VAHDAM's Rs.1,000 Cr Bet To Become India's Next Wellness Giant

India, July 23 -- Most Indian consumer-facing startups follow a familiar playbook: build a brand at home, find product-market fit, scale across India and then look overseas for growth. Global wellness... Read More


The End Of The ROAS Era In D2C?

India, July 21 -- For over a decade, the D2C playbook was built on a simple premise: buy attention on Meta and Google, acquire customers at scale, and optimise using clear performance metrics such as ... Read More


How PhonePe Makes Money: UPI, Loans, Merchants & More

India, July 10 -- For the everyday Indian, PhonePe is just a free UPI app. One rarely pays anything extra to PhonePe for splitting a dinner bill with friends, phone recharges, or even paying the neigh... Read More