India, Aug. 25 -- India's pet care ecosystem is undergoing a structural shift. What was once a fragmented market dominated by neighbourhood pet stores, a limited number of veterinary clinics, and imported pet-food brands is steadily becoming a broader consumer category.

Today's pet parents aren't shying away from spending on much more than just food. Because of this shift in behaviour, the pet care ecosystem now spans nutrition, medicines, veterinary care, grooming, accessories, diagnostics, insurance, boarding, at-home care, and even quick commerce.

The shift gathered pace after the pandemic. Lockdowns pushed more people towards pet companionship, while rising disposable incomes, delayed marriages and smaller families created a growing...