India, Sept. 3 -- After years of chasing premium and performance-focused buyers, EV startups are now setting their sights on the mass market. While EV startups initially built their propositions around consumers willing to pay a premium for longer range, connected features and differentiated riding experiences, that playbook has started to change.

With electric two-wheelers moving deeper into the mainstream, manufacturers are increasingly looking beyond the early-adopter customer to the much larger pool of family and commuter buyers. Ola Electric and Ather Energy recently introduced more affordable, family-oriented scooters. Now, Bengaluru-based Simple Energy is joining the race with its new Wave range.

Earlier this month, the union gov...