India, Aug. 31 -- Purple Style Labs, the parent company of luxury-fashion platform Pernia's Pop-Up Shop (PPUS), is heading to the public markets. The The initial public offering (IPO) will launch on August 31, 2026. Ahead of the commencement of the bidding for its public issue, the company has raised nearly Rs.306 Cr from anchor investors.

The company filed its red herring prospectus (RHP) for an IPO last week comprising a fresh issue of up to 1.18 Cr equity shares aggregating up to Rs.680 Cr. There is no offer-for-sale (OFS) component, with the proceeds instead going into the business.

Purple Style Labs has raised close to $78 Mn to date, most recently a $40 Mn Series E in March 2025, but it has never had a large institutional anchor. ...