India, Nov. 1 -- Meesho has spent much of its journey building scale in India's value commerce market. Its low-cost marketplace model has helped it expand its reach beyond large cities, bring more sellers online and attract consumers looking for affordable products. But as the company moves towards its next phase of growth, the goalpost is shifting from acquiring users and expanding transactions to extracting more value from the ecosystem it has built.

Advertising is emerging as one of the key opportunities. With 284 Mn annual transacting users (ATUs) and 1.13 Mn annual transacting sellers as of Q2 FY27, Meesho has a large marketplace that it can potentially monetise through sponsored listings and other advertising products. The company ...