India, July 30 -- Twelve years ago, the founders of Bengaluru-based interior design startup HomeLane, entered a highly fragmented home interiors market, dominated by local carpenters and contractors, with little price transparency, standardisation or accountability.

For them, the premise was straightforward: use technology and processes to bring predictability and transparency to an industry where homeowners were grappling with cost overruns, delayed deliveries and inconsistent quality.

"Our vision was to bring the entire customer journey on one connected platform, so everything could be managed in one place instead of separate systems," Iyer said.

Therefore, the founders started building proprietary software, standardised project mana...