India, Aug. 20 -- With short-form content everywhere, a three-hour movie now feels like a commitment. That is where microdramas have entered the picture.

Think of microdramas as an evolved version of soap operas designed for fast-paced generations, not for television screens, living rooms or two-hour movie slots, but for phone screens. Microdrama episodes are shot vertically and are built around cliffhangers, emotional reversals and rapid storytelling.

The format originated in China, where it has grown into a multi-billion-dollar entertainment business. India, meanwhile, has just begun its microdrama journey, with startups entering the space and larger entertainment platforms following suit.

The opportunity is significant, as India's m...