India, May 7 -- For most of the last decade, India's consumer fintech narrative was shaped, rather disproportionately, by equities. The rise of discount brokerages, surge in demat accounts, and the pandemic-era influx of first-time (read DIY) investors set off a rush for the stock market.

Platforms like Groww and Zerodha eased onboarding, reduced frictions, and turned investing into a mobile-first habit. The momentum pushed even mutual funds on a similar trajectory, backed by SIP-led distribution and digital awareness campaigns. They built a strong equity-first culture among retail investors within a very short spell.

Wint Wealth sprang up to settle a structural imbalance this rapid pace of expansion has caused. While equities became mo...