India, Aug. 18 -- In last week's edition of The Checkout, we explored how efficient dark store management will be central to quick commerce platforms' festive season sales strategies. Therefore, this week, we decided to move to the next layer of India's ecommerce ecosystem: marketplaces and ecommerce enablers.

Ahead of this year's festive season, the ecommerce stack appears to be shifting from a basic support layer (payments, storefronts, and logistics) to a more integrated, technology-driven commerce infrastructure.

A case in point is Cashfree Payments, which recently rolled out zero payment gateway fees for eligible new merchants. On the other hand, marketplaces are building tools and infrastructure that go beyond the storefront.

In ...