India, March 24 -- For D2C startups, the impact of ongoing geopolitical conflicts is no longer confined to global headlines. It is now hitting the most fundamental layers of business operations.

The ongoing geopolitical conflicts have pushed up crude oil prices and tightened global supply chains, triggering a ripple effect across petrochemicals, logistics, and manufacturing inputs.

This macro shock is now filtering into the consumer internet economy, particularly for D2C brands that rely heavily on packaging and global supply networks.

As oil-linked derivatives become more expensive and supply chains grow more unpredictable, startups across categories, from beauty and personal care to food and homeware, are beginning to feel the pressu...