LUCKNOW, Nov. 2 -- The Lucknow traffic police will intensify enforcement against traffic violations, including wrong-side driving, overspeeding, drunken driving and riding without helmets, as part of a month-long road safety campaign launched on Sunday. Police commissioner Tarun Gauba flagged off a road safety awareness rally comprising around 400 bikers from the Reserve Police Lines to mark the beginning of Traffic Month 2026, which will continue till November 30. The campaign will combine public awareness initiatives with enforcement drives, with the traffic police preparing an action plan based on the five Es of road safety - Education, Enforcement, Engineering, Emergency Care and Environment. During the month, the police will organise awareness programmes in schools, colleges, coaching institutes and public places, besides conducting street plays, seminars and quizzes to sensitise people about traffic rules. On the enforcement front, action will be taken against motorists violating rules, including those driving without helmets or seat belts, overspeeding, driving under the influence of alcohol, using mobile phones while driving, wrong-side driving, triple riding, underage driving and illegal parking. Vehicles with pressure horns, black films and missing number plates will also face action. The traffic police will also run awareness programmes on providing immediate medical assistance to road accident victims during the golden hour....