When skincare met fitness
India, Oct. 24 -- As India's functional fitness community continues to grow, CeraVe put the spotlight on skincare, an often-overlooked part of an active lifestyle routine, by partnering with HYROX.
CeraVe recently collaborated with the Delhi edition of HYROX, which drew over 10,000 participants and 15,000 spectators. The brand sampled CeraVe foaming cleansers to promote a healthy post-workout skincare routine to strengthen the skin barrier.
"Delhi showed us how far the HYROX community in India has come. We had over 10,500 people racing. HYROX is for everybody, and it was good to have a partner like CeraVe that understood what our athletes' needs were and supported them with their products," said Deepak Raj, Country Head, HYROX India.
HYROX training involves intense workouts and time outdoors, when sweat, dirt and excess oil can build up on the skin. Cleansing after training helps wash them away, and a suitablecleanser can leave skin feeling clean without feeling dry or stripped.
The CeraVe Foaming Cleanser, formulated with niacinamide and ceramides, gently cleanses excess oil, dirt and pollution. It provides up to 12 hours of oil control* and leaves skin feeling hydrated and soft.
Developed with dermatologists, CeraVe formulations are designed to support the skin's protective barrier. CeraVe products feature three essential ceramides, while MVE (MultiVesicular Emulsion) technology helps deliver moisturisationover time. htc
*Based on instrumental tests...
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