Trade Fair goes the Gen Z way
India, Nov. 13 -- Gen Z is set to take centre stage at this year's India International Trade Fair (IITF), scheduled from November 14 to 27 at Bharat Mandapam, with new attractions including a startup showcase, an edutainment zone, revamped food courts and a guide app.
For the first time in over four decades, around 450 startups will showcase innovations at the 'Hall of Inspiration' and meet domestic and global investors.
"Our goal was to create a stage for young founders to display their innovations, breakthroughs, and business talent," says Premjit Lal, Executive Director, India Trade Promotion Organisation (ITPO).
A separately ticketed 'Edutainment Zone' will combine learning with fun, while upgraded food courts will offer international cuisines and regional delicacies from 15 to 20 states.
Also, a dedicated app will provide hall maps, schedules and online ticketing.
The fair will also feature 31 states and Union Territories, over 50 government departments and international exhibitors with nearly double their previous footprint....
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