India, Oct. 17 -- This festive season, Gen Z shoppers are turning to their mothers' wardrobes and thrift stores for their OOTDs. Google search data reflects this curiosity: searches for "thrifting" reached an all-time high in India over the past year, while "how to thrift" rose 850% and "thrift store near me" climbed 600%. Searches for "what is thrift store" jumped 1,000%. Data for the past month shows a surge of searches for vintage sarees, jackets, jerseys, T-shirts and bags. Fashion designer Isha Jajodia sees this as a rediscovery of a familiar Indian tradition. She explains, "In India, we have always had a culture of passing down sarees, jewellery, and textiles. Gen Z is simply rediscovering what our mothers and grandmothers already understood." Fashion designer and textile innovator Gautam Gupta adds, "This generation is like collectors who want to build their wardrobes around timeless treasures."...