India, Sept. 27 -- For micro and small businesses, the festive season brings an opportunity to tap into increased consumer spending. But higher demand does not always translate into higher sales. Reaching the right customers, generating enquiries and converting them into business remain key challenges for entrepreneurs. To address this gap, the India SME Forum (ISF), in association with META, is bringing its ISF Growth Academy to the National Capital Region with Festive Sales Accelerator workshops. The initiative aims to help entrepreneurs use digital tools to strengthen customer outreach and drive sales. The programme has already travelled across business centres in southern, western and eastern India, including Visakhapatnam, Hyderabad, Bengaluru, Mumbai, Pune, Nagpur and Kolkata. Nearly 6,300 entrepreneurs have attended the workshops, gaining practical guidance on building an online presence and using Facebook, Instagram and WhatsApp Business for growth. The NCR sessions will focus on generating and converting leads, creating festive content and using WhatsApp to engage prospective customers. Participants will also interact with experts and discuss business-specific challenges. The focus is on moving beyond likes and followers to turn digital engagement into enquiries, customer relationships and sales. The skills gained can also support businesses beyond the festive season. The free workshops will be held in Delhi on September 29, Noida on October 7, and Faridabad on October 8. Registration is available at www.indiasmeforum.org. Helpdesk: +91 7710000960.HTC...