Brands hit pause on launches in support of student protests
India, July 25 -- A
s student-led protests continue across Central Delhi, home-grown fashion labels and local hotspots are choosing empathy over sales. Moving away from their usual promotional schedules, several brands are postponing new collection launches, instead using their platforms to show solidarity with the youth.
Among them is streetwear brand Huemn, which took to Instagram on Thursday to write that continuing with business as usual felt completely out of touch with the "future of a generation hanging in the balance": "At a time when we see tremendous courage... launching a collection feels misplaced."
Fashion label Invogue also announced that it would limit promotional content and postpone major campaigns scheduled for the month. The brand wrote, "Some moments call for marketing. Others call for reflection, empathy, and solidarity."
Other brands, including bag and accessories label Notice Me and home decor brand Pravaah, have also joined the movement by pausing upcoming drops and online promotions to align with their young consumer base....
इस लेख के रीप्रिंट को खरीदने या इस प्रकाशन का पूरा फ़ीड प्राप्त करने के लिए, कृपया
हमे संपर्क करें.