India, Oct. 31 -- Mixologists are taking the idea beyond the glass, with fabric-themed menus and tactile bar experiences finding takers both behind the counter and on social media. Leading the trend is PCO Bombay with its An Ode to Textiles menu, featuring 15 cocktails named after traditional textiles, including Banarasi, brocade, Kanchipuram silk, pashmina, Kalamkari, Kantha, chiffon and Paithani. "To translate fabrics into cocktails, the bar team went to the markets and selected textiles that inspired them. They studied what makes each one unique and then worked out how those qualities could become a drink. We also added fabric swatches to our physical menus, so you can feel the textile as you choose the drink it inspired," says Rakshay Dhariwal, founder and managing director, Pass Code Only. The trend is also finding an audience online, with Reels imagining summer cocktails as saris drawing around 500K views. Sanjiv Kumar Puri, regional director, India, Angus Dundee Distillers for MacRoys Blended Scotch Whisky, believes social media is driving interest in striking presentations. His advice to nail the trend? "One distinctive detail, balanced flavours, and a short menu that is easy to serve." Even beyond the bar, textile-inspired cocktails work to add a creative touch to festive hosting. Shalini Sharma, head of marketing at Piccadily Distilleries, believes translating the colours, textures and detailing of traditional ensembles into drinks is changing the way people entertain. Bespoke cocktails inspired by heritage textiles can transform a festive table, she says, with the appeal lying in "creating a distinctive sensory experience where every detail feels memorable"....