'Social media basically runs the music industry now'
India, April 11 -- B
ritish pop singer HRVY is setting the tone for a new chapter with the release of his latest single Lie To Me. As he continues to evolve his sound, the 27-year-old is also looking East, expressing a keen interest in collaborating with Indian artistes. Pointing to the growing wave of cross-cultural music, HRVY cites Sapphire, a collaboration between Ed Sheeran and Arijit Singh, as a standout example. "I absolutely loved the crossover. It's always so cool listening to different languages and sounds mixed in one song. I would definitely love to collaborate with an Indian artiste in the future," he says. The singer already shares a connection with India, having previously performed in Mumbai. "India is more vibrant and welcoming than I expected. Yes, it's super busy, but what major city isn't?" he says, adding that he hopes to explore more of the country on his next visit. "People sometimes have a one-dimensional view, but it's so diverse. I'd love to come back and visit other places," he says.
Food, too, remains a highlight from his time here. "Us Brits are serious about our Indian food. I also crashed an after-party at an Indian wedding; it was so much fun. Such a welcoming culture!" he recalls.
Reflecting on his journey from uploading cover songs on YouTube to releasing his debut single in 2013, HRVY says his music has grown with him. "Back then, I didn't have much of a clear direction or sound. I also didn't have much to talk or write about, as at 14-18 years, I hadn't experienced enough of life to release anything that really meant something to me personally," he shares.
"Now it's way more intentional, with a little more edge and a lot more honesty. Social media gave me a platform early on that I didn't really understand how to use. But now that I'm older, I know what I stand for," he adds.
Acknowledging the influence of digital platforms, HRVY notes how the industry has shifted. "Social media basically runs the music industry now. It's the biggest way for a song or project to gain attention, so now more than ever, it's important for every artiste to use."
He admits that navigating online negativity has been a learning curve. "When I first started, I used to get into a lot of arguments in my comment sections, but I realised that it wasn't worth my time or energy. I like to reply to some hate DMs now and then for fun, but I really just ignore it all," he says.
Among his notable collaborations is his work with NCT Dream, which he remembers as one of his most intense shoots: "I remember sitting in hair and makeup at like 5am, half asleep, speaking to some of the boys, talking about our favourite artistes and them teaching me Korean words. We shot a music video over two days, and it was one of the craziest shoots I've ever done."...
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