New Delhi, July 23 -- The National Highways Authority of India (NHAI) on Wednesday laid down a social media engagement and online reputation management framework to monitor daily online discussions on national highways and direct citizens to register complaints on NHAI's Rajmargyatra app instead of treating social media as the primary grievance redressal platform. According to a circular, the policy formalises how officials should monitor, verify and respond to social media posts about national highways, including those concerning toll plazas, FASTag, accidents, potholes, maintenance and road safety, to adopt a structured communication framework that counters misinformation and engages the public in a coordinated manner. The circular mandates daily routine monitoring from 6 am to 10 pm, including weekends and national holidays, while major incidents and crisis situations will require 24x7 monitoring until the situation stabilises....