Media rights: India-Afghanistan T20Is in Delhi go at bargain price
Mumbai, Aug. 14 -- The three-match India-Afghanistan T20I series to be played in Delhi next month will be aired by Sony and Fancode. In a deal struck by ITW Universe, Afghanistan Cricket Board's (ACB) global consulting partners, TV rights were sold to Sony on Thursday. Fancode has the digital rights.
The collective media rights value across verticals will fetch the ACB in the range of $2 million per match, HT understands. That's significantly higher revenue than what they garner from any other bilateral series. It reiterates the bankable nature of an India series for every other ICC member board that does not enjoy a long-term media partner. For Afghanistan, a helping hand from BCCI serves them perfectly - this being a golden opportunity to make India their adopted home in a series.
With three matches being staged in the capital at prime time, nearly 90% of the on-ground sponsorship and activation inventory has been sold a month away from the series, even though the announcement was last minute.
Although the dates allotted for the series are Sept 13-17, organisers are reworking the schedule to accommodate a match on Ganesh Chaturthi as well as a weekend. "If the calendar does come together, fans would be treated to a special weekend of T20 action - Friday night, Sunday night, and a blessed Monday," said Bhairav Shanth, Co-Founder, ITW Universe....
To read the full article or to get the complete feed from this publication, please
Contact Us.