Mumbai, Sept. 9 -- The unlikeliest of sporting faceoffs-India and Japan on a cricket pitch-is getting a huge cheer from the market with broadcast rights-both TV and digital bagged by Star Sports and FanCode respectively for impressive valuation. Leading global streaming players Netflix, Amazon, YouTube and DAZN have shown interest in picking up global rights for the landmark fixture to be played at Sano International cricket ground in Tochigi. When these bids are opened in a day, there is anticipation of record broadcast revenue generation from a single T20I. Also, prospects of live cricket landing for the first time on Netflix is being followed with much interest. On the face of it, the one-off T20I on September 22 is a mismatch of epic proportions with world champions India taking on 41st ranked Japan. The match which leads up to the Asian Games doesn't even enjoy a prime time viewing pitch in India with a scheduled Tuesday 9.30am start. The difference comes in the setting. This isn't a random T20I adding to the clutter in the international cricket calendar. The unique positioning of the fixture, being part of the flagship 'Sport 75' initiative-the match celebrates 75 years of diplomatic relations between the two nations-is attracting unusually high commercial interest. "When a unique fixture like India versus Japan also draws serious attention from some of the biggest names in global streaming-including platforms for whom live cricket would be an entirely new chapter-it validates the opportunity we saw in the property," said Bhairav Shanth, co-founder of ITW Universe, which has global production, broadcast, distribution and marketing rights of the match. Sponsors see this as more than an India-Japan T20I in Tochigi. It's a platform for cricket's most popular stars to perform on a Japanese platform, what with cars, electronics, tourism, finance all roped in, watched live by India and the rest of the world. Unsurprisingly, Japanese car maker Suzuki-a top seller in India-jumped at the opportunity to become the title sponsor. TCS, Mitsui Knowledge Industry (IT), MUFG bank and sportswear makers Mizuno have taken associate sponsorship....