India, Oct. 8 -- When 34-year-old Vikram Desai received his annual health check-up results, his cholesterol levels fell within the standard reference range. Fit and active, he assumed all was well. Only after discussing the report with his doctor did he understand an important distinction: standard lab ranges provide a general baseline, but individual risk factors, such as family history or diabetes, determine a person's true Low-Density Lipoprotein Cholesterol (LDL-C) goal.

Vikram's story reflects a growing reality across urban India. High cholesterol is responsible for 7.8% of deaths in India, with 31% of the population showing elevated cholesterol levels. Compared to Western populations, Indians develop heart disease 10 to 15 years ea...