India, Sept. 5 -- Walk into any beauty store or browse an online shopping app, and you'll be greeted with labels such as natural, clean, vegan, and cruelty-free. These words have become powerful selling points, often convincing consumers that a product is automatically healthier and safer. But dermatologists and skincare experts say these labels can sometimes create a false sense of security. While the clean beauty movement has encouraged people to pay more attention to ingredients, experts warn that marketing claims should never replace scientific evidence and personalized skincare advice.

According to Dr Pravin Banodkar, Co-Founder of SkinBB, practicing dermatologist and key member of the PRAC, consumers often mistake these labels as a...