India, Oct. 29 -- Festive gifting has traditionally revolved around sweets, dry fruits and decorative items that reflect the warmth and generosity of the season. With Diwali approaching, the season of festive and corporate gifting begins, bringing with it the familiar practice of exchanging gifts with family, friends and colleagues.

Suumit Arora, Founder and CEO of Artiure, says, original art is emerging as an alternative for those looking to make festive gifting more personal, meaningful and lasting. The idea is simple: a gift need not be consumed, used for a few days or put away after the celebrations. It can become a part of someone's home, reflect their personality and hold sentimental value for years. This is where original art is f...