India, Aug. 24 -- A new class of luxury homes is emerging across Delhi-NCR as developers partner with global hospitality brands to offer buyers more than just a high-end apartment: a five-star lifestyle at home. From concierge services, 24-hour security and housekeeping to landscaping, spa and fitness facilities and, in some cases, even dry-cleaning, branded residences are bringing the service culture of luxury hotels into residential communities.

As the country's luxury housing market expands, developers are increasingly turning to hospitality brands to differentiate their projects, and affluent buyers appear willing to pay a premium for the experience. The latest example is the agreement signed between JW Marriott and Elan Group for a ...