India, Oct. 2 -- On September 19, Zee Entertainment Enterprises Ltd launched the new season of its trailblazing music talent show 'Sa Re Ga Ma Pa' on Zee TV and Zee5, with 20 sponsorship and brand deals across packaged foods and spices, jewellery, building materials, personal care products, paints, apparel, banking, health insurance, mutual funds and consumer technology. Regional brands like Sargam Detergent and Ramraj Cotton sat next to national advertisers like Cadbury Dairy Milk, Kalyan Jewellers and Berger Paints.

The ongoing season of the popular reality show 'Bigg Boss' on Colors and JioHotstar has found traction among advertisers despite being around for 20 years. For the Hindi show hosted by Salman Khan, the season locked 20 bran...