India, April 17 -- F irst it was green, now een, now it's a vivid purple. If you've been on Instagram, you've already seen it. With over 750K posts under #ube, the takeover is well underway. You've read about it, spotted it on feeds and menus abroad, and now, we bring you what the buzz is all about as it begins to trickle into India.

The humble purple yam from the Philippines is stepping out of traditional boundaries and onto modern cafe menus. While ube has already made a strong mark in the West, it is still finding its footing here. That said, it's showing up just enough to spark curiosity. A few experimental kitchens, select patisseries and some food-forward spaces are beginning to play with it. turning a familiar root into something ...