India, Oct. 1 -- You've tried face serums, sheet masks, and gua sha. But what about dunking your entire face into a freezing river in the Scottish Highlands? Welcome to the River Sligachan on the Isle of Skye - the internet's fixation for 'eternal beauty'. Also read | 48 hours in the Scottish Highlands

Nestled in the shadow of the dramatic Black Cuillin mountains, the ancient Old Sligachan Bridge looks like it's straight out of a postcard. But people aren't just going for the view. For centuries, travellers have reportedly flocked to this spot to try a legendary beauty ritual, according to Thespiritedexplorer.com.

This isn't just a splash-and-go situation, the legend has rules: you have to fully submerge your face in the icy river water...