India, July 24 -- Entertainment platforms seem hyper active in view of the upcoming festival season, launching fresh content slates to catch viewers and advertisers. They are going big on unscripted or non-fiction shows - bringing fresh seasons of the older franchises with a bang and trying out newer formats to entice a wider audience.

JioHotstar, which claims to reach 800 million viewers every week through its television network and streaming service, said this year it is unlocking the heartland with 'Bhojpuri Bawaal', the country's first Bhojpuri celebrity reality series. "With this, we're bringing premium unscripted entertainment to one of the country's largest yet underserved language markets," a JioHotstar spokesperson said. It's al...