India, May 8 -- With the promise of 30 to 60-minute deliveries, fashion accounted for 8-10% of total quick-commerce orders in early 2026 in the metros, according to industry analysts and reports tracking the market. Among non-grocery items, fashion is growing fast on platforms like Blinkit, Zepto, Instamart etc. The trend has given rise to quick-commerce fashion start-ups like Knot, Zulu Club, Slikk and Zilo that promise speed-delivery of chic brands, ethnic wear, fast-fashion and accessories.

Large e-marketplaces like Myntra, Ajio and Amazon, legacy brands like Biba and Libas and D2C brands like Newme also launched speed deliveries in restricted geographies which they are now expanding to more cities and pin codes. Maneesh K Dubey, vice...