India, Aug. 15 -- There was a time when choosing a supplement was refreshingly simple. You reached for vitamin C when the seasons changed, fish oil if your doctor recommended it, perhaps calcium as the years went by. The decision began and ended with the nutrient itself. Today, that decision starts somewhere entirely different. Walk into any pharmacy or wellness store, and you'll find yourself standing before an entirely new language of nutrition. Capsules sit beside oral thin strips. Powders promise performance. Liquid concentrates celebrate whole food nutrition.

"Labels speak of liposomal delivery, chelated minerals, and sustained-release technologies, transforming what was once a straightforward purchase into something far more nuance...