OTT services cast a wider net as streaming enters the living room
India, Sept. 18 -- September 19 will see a new television host entering your homes. Cricketer Rohit Sharma is all set to debut on Sony Entertainment Television and its streaming service Sony LIV with a game show 'Family Full House'. Sony has also hit the jackpot with 'Kaun Banega Crorepati Season 18' on Sony LIV with its views jumping 60% and watch time 40% in the first three weeks compared to the same period last season. The company said Connected TVs (CTVs), which are internet-enabled smart TVs, account for nearly 60% of the season's consumption on Sony LIV, underlining KBC's strength as a show for family-viewing.
On September 10, Netflix, too launched a TV-style comedy series Chumbak to target family audiences. The show has been made ...
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