India, Nov. 12 -- A 38-year-old Noida-based IT executive, his 35-year-old wife and their two children were killed after their SUV crashed into a divider on the Ganga Expressway in Hardoi district on Wednesday afternoon, the police said.

The victims were identified as Saurabh Upadhyay, his wife Menaka, and their sons aged 7 and the other one year old . Saurabh was vice-chairman at an IT company in Noida. The family originally belonged to Neem Sarai Mundera in Prayagraj, said officials.

According to police, the accident took place around 1pm near Bhatauli Mafi village under Sandi police station limits, at kilometre marker 317, when the family was travelling from Noida to Prayagraj to celebrate Bhai Dooj and Chhath Puja.

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