India, Sept. 25 -- If you thought the Nita Mukesh Ambani Cultural Centre had already peaked, think again. On September 25, NMACC's official Instagram sent Mumbai's culture crowd into a collective spiral. The culprit? A 17-second behind-the-scenes video starring NMACC chairperson and founder Nita Ambani herself. Also read | Step inside Nita Ambani's Arts Cafe at NMACC, featuring cosy interiors, and discover their 4 'best-est' veg dishes

It was captioned with little information: "A new story is about to unfold at NMACC. Watch this space for more." No statement. No render. Just scaffolding, Nita Ambani in silk co-ords, and a grand spiral staircase. Naturally, the internet noticed.

The video kicked off with Nita Ambani walking through the u...