India, May 1 -- In the heart of India's Silicon Valley, a fitness revolution is brewing that swaps high-tech treadmills for ancient wooden clubs. Tagda Raho, a Bengaluru-based fitness startup, is successfully rebranding traditional Indian strength training - the gada (mace) and mudgar (club) - as a science-backed solution for the modern urbanite. Also read | Bengaluru startup 'Tagda Raho' gets shoutout from PM Modi in Mann Ki Baat

The brand's rise has been nothing short of meteoric. From being lauded by Prime Minister Narendra Modi on Mann Ki Baat for its 'fusion of ancient Indian strength training with modern techniques' to securing investment from cricket legend MS Dhoni, the startup is now training the nation's elite. In one of their ...