Mohali, July 8 -- Holding that a promise of a '100% cure' for vitiligo amounted to a misleading advertisement, the district consumer disputes redressal commission, Mohali, directed a Nashik-based tattoo studio to refund Rs.65,000 to a Punjab resident who underwent the procedure without any improvement.

The commission observed that once the service provider acknowledged that tattoo ink could react differently to different individuals and required a skin suitability test before the procedure, it could not make a universal claim of guaranteed success. It held that such an advertisement was misleading and intended to attract consumers through exaggerated and unsubstantiated assurances.

The complaint was filed by Mohan Chand, a resident of G...