India, Aug. 13 -- For Nikki Thakker, founder of Entisi Chocolatier, collaborating with Warner Bros Discovery Consumer Products to launch licensed Harry Potter inspired premium chocolates was a first in the brand's nine-year journey. And it proved to be one which she isn't regretting. On Harry Potter's birthday on July 31, Entisi launched a collection of Bertie Botts, Frogs, Hogwarts House and Hogwarts Express chocolates in its boutiques in Mumbai and Pune, on its website and on quick commerce platforms Blinkit and Instamart. Over that July weekend, Entisi Chocolatier did business worth Rs.3 crore.

"Harry Potter is premium IP and the books and the movies have references to chocolates which fits perfectly with our boutique brand," Thakker ...