India, Aug. 22 -- If your social media feed is suddenly full of see-through, candy-coloured bags, you are looking at the internet's latest obsession: the Jelly Firkin.

A witty play on the ultra-expensive Hermes Birkin, a "Firkin" is a soft, semi-transparent plastic handbag mimicking the luxury silhouette complete with top handles and a front belt.

The trend kicked off in South Korea through brands like Deinet before blowing up globally via K-pop idols and TikTok influencers flaunting pastel shades like mint green, butter yellow, and sorbet pink.

While a real Hermes Birkin costs anywhere from Rs.8 lakh to over Rs.25 lakh with a years-long waitlist, these plastic versions retail for a budget-friendly Rs.1,500 to Rs.4,800 on local e-comme...