India, June 18 -- On May 30, Lululemon marked its 10th anniversary in mainland China with a wellness and cultural event at the Great Wall near Beijing, drawing over 2,000 participants.

The celebration featured Chinese actor and brand ambassador Zhu Yilong, who joined a percussion group, the HiiKo Drum Group, for what was billed as a traditional Chinese drum (dagu) performance.

The backlash erupted after photos and videos from the event surfaced online.

Many Chinese musicians and social media users noted that the red drum bearing Lululemon's logo was actually a Japanese taiko drum, not a traditional Chinese instrument.

Some argued that featuring a Japanese instrument to celebrate Chinese culture was insensitive. The topic quickly went ...