India, May 7 -- The 'get ready with me' (GRWM) trend has officially evolved - or perhaps devolved - into the 'shower with me' era. From Hollywood A-listers like Jennifer Lopez and Chrissy Teigen to Bollywood's own Rahul Khanna, celebrities are increasingly trading the red carpet for the bathroom tile, offering fans an intimate look at their hygiene and skincare rituals. Also read | Dermatologists reveal celebrities' 'glass skin' secrets: From boosters and lasers to peels

While the trend serves as a goldmine for product promotion, it also highlights a growing fixation with consistency and wellness as a lifestyle.

On May 6, singer and actor Jennifer Lopez took to Instagram from her bathtub to deliver a speech on the discipline of beauty. ...