India, Sept. 3 -- This Janmashtami, youngsters are moving beyond shopping for traditional Krishna idols. They are now giving their love for Kanha a unique, playful spin through collectibles, streetwear, decor and nail art.

For Sunil Singh Shekhawat, founder of Actionfigure_fury, the appeal lies in seeing Krishna as a superhero. "We offer action figurines of various forms of Lord Krishna that are all the rage among our Gen Z customers. It's because just like Marvel's Spider-Man, youngsters see Lord Krishna as an Indian Mythological superhero who lifted Govardhan Hill on his little finger to protect the people of Vrindavan."

Unlike conventional marble or mud idols that remain fixed in one position, the Rajasthan-based brand offers movable...