India, June 30 -- As India's creator economy matures into a Rs.25,000+ crore institutionalised industry influencing over $350 billion in consumer spending, digital personalities are increasingly being compared to mainstream celebrities. But according to content creator Jaiyash Sharma, aka Jaiyaxh, an internet comedian, streamer, musician and digital creator with a niche following across YouTube and Instagram, the dynamic between digital-first entertainers and their communities is fundamentally different from what traditional stars share with fans.

Weighing in on the shifting landscape of digital prominence, Jaiyaxh says talent from digital and traditional media serve different purposes despite often catering to the same audiences. "I don...