India, March 31 -- If you thought protein shakes were peak fitness innovation, the internet has something far more unexpected in store. Indian fitness brand Beast Life recently dropped a surprising announcement, claiming to introduce the "world's first protein condom."

Founded by content creator and fitness enthusiast Gaurav Taneja, Beast Life is known for its range of supplements. However, this latest "product" reveal has taken things into a completely unexpected and humorous direction. (Also read: Sania Mirza follows a 'protein-heavy diet, walks 5-7 km daily'; shares her fitness and skincare routine after retirement )

In an Instagram post shared on March 28, the brand teased the concept with the caption, "We're coming to upgrade your ...